Webinar: Tire Components 102: Tread

Webinar: Tire Components 102: Tread

Original Run Date: Wednesday, June 3, 2020 | 11:00 AM EDT | download below > 

While most consumers are familiar with the striking visual of a tread pattern, very few are aware of just how complex and important the tire tread is. The tread of a radial tire creates the contact patch between the tire and the road. Both the compound and the pattern of the tread play vital roles in maintaining friction to keep the vehicle on its trajectory, and many factors impact its performance.

In this one-hour webinar, the Smithers tire consulting team delivers a deep dive into the tire tread. Our experts will discuss:       

  • What makes the tread unique among tire components
  • How tire and tread performance factors are impacted by tread compound
  • How tire and tread performance factors are impacted by tread design
  • The tread development process
The team will also provide detail on different analytical, physical, and whole-tire testing methods for tire treads and share a sample tread testing program that tire manufacturers could use to measure tread performance.

This in-depth webinar was developed as part of an introductory series on tire components. Download the first webinar here > 

About the Presenters

Bruce Lambillotte

With over 42 years of experience in the rubber and tire industry, Bruce has expertise in rubber compounding, tire formulation, polymer chemistry and characterization, physical properties of elastomer materials, polymer product failure analysis, tire reinforcements, and product and process development. In his most recent position at Vice President of Technical Consulting, Bruce is responsible for analytical and physical properties problem solving at Smithers. 

Brad Sellers

Brad Sellers, Associate Consultant, joined the Smithers team in 2014. He specializes in tire problem and data analysis, focused on developing action plans and helping clients implement solutions that address their development, quality, and performance challenges and needs. He has significant experience providing exceptional customer service in a technical setting and proven skills in failure analysis, project planning, patent research, and secondary technical research.

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